ULA UNVEILS AMERICA’S GREATEST FITTING ACTIVE PANT CAMPAIGN
The stylish eighties inspired silhouettes are the first bottoms to be added to the shop from the lines 2021 Billboard collection that debuted earlier this year. Both the Billboard track pant and Billboard short are made from premium Dry-flex 4-way stretch micro-knit which is considered to be the highest quality textile used in active wear. It delivers a load of benefits including, UV blocking, wind resistance, moisture wicking, and long lasting wear. The slim contoured silhouettes are equipped with deep functional pockets-two specifically for key storage, soft adjustable draw-cord waistband, and durable seams and construction. Both styles are targeted to a young and mature male audience that enjoys active wear that encompasses style, versatility, comfort and quality.
According to Eric Cooper, Head designer and owner, “I’m excited about the release of both styles. After creating them and doing multiple product tests, I was impressed to see how well they held up to strenuous workouts and casual use.” The Billboard styles are modeled after the Power pant and Power short designs that were introduced in the 2012 Iconic collection. The success of the Iconic styles has created a brand legacy for their outstanding fit and quality. Eric Adds, “We’ve had a great response from customers since the release of the Billboard bottoms. This is all due to the new and improved design and engineering. To celebrate the immensity of both styles, we created the marketing tag, American’s greatest fitting active pant and short.”
The Billboard Track Pant and Billboard Short suggested retail is $165 and $130 respectively. The pant is available in black, carbon, high-risk red and white. The short is available in black, carbon and white. The line also offers a variety of stylish and colorful tees in the collection that compliment both bottoms.
ULA will begin featuring both styles in its “America’s Greatest Fitting Active Pant and Short” commercial campaigns online at ULAMENS.COM and on ULA social media sites beginning Saturday July 25th.
Billboard Track Pant – https://shop.ulamens.com/collections/frontpage/products/billboard-track-pant
Billboard Short- https://shop.ulamens.com/collections/frontpage/products/billboard-short